A toolkit for founders from Ali Maaxa, Ph.D., incubation product & marketing strategist (founder: ProductTheory.io, former: AWS AI, New Relic AI, Meta AI, Recreation.gov), guest VC expert Marianne Motus (UC Berkeley Business School), PDX startup dev team Semi-Decent, and leaders from CHIFOO and the ORPIB Incubator.

This is a FREE lightning workshop to help scrappy startup founders nail product-market fit (PMF) and go-to-market strategy (GTM). Be your own incubator, be nimble, and be ready to answer deep strategic questions for potential investors, flagship customers, or strategic partners — in a flash.

Sure, PMF and GTM are buzzwords thrown around constantly. But they stand in for due diligence that actually makes a difference. Skipping the fundamentals is the primary reason 91% of startups fail:

The classic frameworks that undergird successful incubations — from enterprise AI to EdTech startups Rigorous market research powered by smart AI context engineering Real-deal, progressive hypothesis-testing toward a heavy-hitting MVP In fact, 82% of "failed" founders say that challenging their assumptions about their market would have saved their business.

Most startups don't find product-market fit for one of two reasons: consultancies charge high overhead to run studies and then throw their findings over the wall — or founders rely on raw AI outputs without the frameworks and context engineering that hold up under VC scrutiny and real product + user discovery.

Founders need a toolkit they can use throughout their entire product and business development journey. Before you hire a fractional, take generic expert advice from someone who doesn't understand your context, or worse — guess your way into brand damage — let us help you develop your ProductTheory with startup-friendly canvases that will anchor your pitch deck and your upcoming rounds of critical business decisions.

Learn more about Ali Maaxa's work: https://www.linkedin.com/in/alimaaxa/

Get on board with ProductTheory.io: https://www.producttheory.io/